HNR reduces the carbon footprint of technology

Technology costs too much and emits too much. AI just turned both dials up.

Rising Demand

Data centres account for 2.5% of all human-induced carbon dioxide emissions.

Unproven Return

95% of enterprise AI pilots are generating no measurable return.

Wasted Spend

Enterprises spend an estimated 35% more on cloud resources than they need.

Energy pressure

Data centres already use around 1.5% of global electricity, and that is projected to more than double by 2030.

Technology costs too much and emits too much. AI just turned both dials up.

Rising Demand

Datacentre power demand is forecast to rise 165% by 2030, driven mostly by AI.

Unproven Return

95% of enterprise AI pilots are generating no measurable return.

Wasted Spend

Enterprises spend an estimated 35% more on cloud resources than they need.

Energy Pressure

Data centres already use around 1.5% of global electricity, and that is projected to more than double by 2030.

In good company

Any of this sounds familiar?

You over-provision infrastructure to address concerns around customer impact.

Duplicated storage quietly inflates your bill, year after year.

Your compute and AI costs are high; we help you contextualise them and take control.

You need granular, high-fidelity cost data mapped to your workflows and your KPIs.

You can't model your business expenditure, making it difficult to understand the true impact of change.

You have reporting obligations landing in the next two cycles and need numbers you can defend.

What We Do

We measure the cost, the carbon and the business value of your technology and AI operations, then help you improve all three. We measure what others only estimate, and improve what others only describe.

Make impact and value first-class business metrics.

Cut cost, power consumption and CO₂ together.

Where HNR make an impact

You over-provision infrastructure to address concerns around customer impact.

Replication and duplication of file-based storage leads to unnecessary high costs.

Your compute costs are high - we help you contextualise them and take control.

You need granular, high-fidelity cost insights tailored to your business and KPIs.

You can't model your business expenditure, making it difficult to understand the true impact of change.

HNR’s AI-powered tools track and report sustainability metrics, promoting transparency and accountability while supporting energy-friendly practices.

Services and
Solutions

Through cost knowledge, application observability, and analytics, we enable companies to operate more sustainable and efficient technology.

Embed sustainability as a first-class business metric.

Reduce co₂ footprint, power consumption and costs.

High Fidelity Measurement

Most tools model your footprint from a spreadsheet. We measure it from real usage. Every number we give you is tested against five criteria:

Accuracy

Precision

Completeness

Integrity

Timeliness

We have moved past cost-based estimates to data-rich, purpose-linked independently auditable measurement.

Who We Help

Finance: A value case that holds up under scrutiny, with spend mapped to the business workflows it actually pays for.

AI teams: The unit economics of every model, from training to inference. Move the conversation from what AI costs to what AI is worth.

Sustainability: Independent, usage-based emissions data that meets CSRD and UK SRS, built into your workflows rather than assembled at year-end.

Technology: Workflow-level observability and prioritised optimisations, with a methodology your engineers can audit themselves.

Quality of Impact

Quality of Service (QoS) tells you whether the system performs. Quality of Experience (QoE) tells you whether the user is happy. Neither tells you what it cost, what it emitted, or what it was worth.

So we added a third measure. Quality of Impact (QoI) joins cost, carbon, performance and business value into one number, workload by workload. For AI, we express it as intelligence per watt.

One view. Finance, engineering and sustainability finally looking at the same number. That is how you prove your return on intelligence.

Talk to
Us

How We Help Your Business

Risk and Compliance

You want to...

Measure the Impact of Technology across your business.

Report your regulatory exposure under CSRD and UK SRS, with data that survives an audit.

See the true cost of every service inside your business workflow.

Build a holistic view of cost across your estate, and act on it. FinOps, and then some.

Cost and Value

You want to...

Know what is in your technology estate and where it lives, across cloud and on-premises.

Find the tech debt and manual data collection that is quietly costing you every month.

Forecast savings before you commit to a change, with figures tied to your own estate.

Model the scenario first, then spend. Real-time telemetry, not last quarter's invoice.

Automate and Amplify

You want to...

Get more from every watt, every system and every person.

Modernise your infrastructure with prioritised, practical changes, not a 200-page report.

Go beyond FinOps. Cost and carbon at the workload level, in one platform.

Track carbon, cost and operational metrics in one place.

HNR to ZERO

The award-winning observability and analytics platform behind all of it.

Book a
Demo

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Book
Demo

Got it. We will be in touch soon!

That didn't send. Try again, or email hello@humansnotrobots.com

Choose Your Plan

Pilot

HNR Discover + HNR Deliver. Pay as you go, up to 3 months.

Cloud and on-premises.

Unlimited users.

x5 Data integrations.

Core service and support.

Track carbon, cost and operational metrics. See where to optimise.

Real-time telemetry & scenario modelling and forecasting.

Reports, on demand and scheduled.

AI-powered tuning and modelling.

Automated cost optimisation, plus TCO analysis and modelling.

AI forecasting and near casting.

Core

HNR Discover. 12, 24 or 36 months.

Cloud only (AWS, Azure, GCP).

x2 Users.

x2 Data integrations.

Core service and support.

Track carbon, cost and operational metrics. See where to optimise.

Real-time telemetry, scenario modelling and forecasting.

Reports, on demand and scheduled.

Enterprise

HNR Discover + HNR Deliver. 12, 24 or 36 months.

Cloud and on-premises.

Unlimited users.

x5 Data integrations.

Core service and support.

Track carbon, cost and operational metrics. See where to optimise.

Real-time telemetry, scenario modelling and forecasting.

Reports (On-Demand & Scheduled).

AI-powered tuning and modelling.

Automated cost optimisation, plus TCO analysis and modelling.

AI forecasting and near casting.

Reports, on demand and scheduled.

We partner with inspirational companies

Choose Your Plan

Pilot

HNR Discover + HNR Deliver.
Pay as you go, up to 3 months.

Cloud and on-premises. / Cloud only (AWS, Azure, GCP).

Unlimited users.

x5 Data integrations.

Core service and support.

Track carbon, cost and operational metrics. See where to optimise.

Real-time telemetry, scenario modelling and forecasting.

Reports, on demand and scheduled.

AI Powered Tuning and Modelling.

Automated cost optimisation, plus TCO analysis and modelling.

AI forecasting and near casting.

Core

HNR Discover. 12, 24 or 36 months.

Cloud service (AWS, Azure, GCP).

x2 Users.

x2 Data integrations.

Core service and support.

Track carbon, cost and operational metrics. See where to optimise.

Real-time telemetry, scenario modelling and forecasting.

Reports, on demand and scheduled.

Enterprise

HNR Discover + HNR Deliver. 12, 24 or 36 months.

Cloud & On-Premises service.

Unlimited users.

x5 Data integrations.

Core service and support.

Track carbon, cost and operational metrics. See where to optimise.

Real-time telemetry, scenario modelling and forecasting.

Reports, on demand and scheduled.

AI Powered Tuning and Modelling.

Automated cost optimisation, plus TCO analysis and modelling.

AI forecasting and near casting.

CSRD and UK SRS reporting.

George Wright
Stream Lead, 5G-EMERGE and CEO of Broadcast Critical

We're very excited to collaborate with HNR on the 5G-EMERGE project. Through this initiative, we’re gaining valuable insights into making media delivery smarter and more efficient, with sustainability as a core focus. HNR plays a critical role in measuring and understanding power consumption across the entire distribution chain. With their input, we can ensure that content delivery technology is more environmentally friendly. HNR are a new entrant to the Space sector, and it's been great to see a UK SME engage with this exciting area in such a novel way.

HNR to ZERO is a key element of all of Greening of Streaming’s initiatives. It aggregates and stores all the data collected by our working groups, providing a single source of truth for our members to make informed decisions. We could have collected similar data directly from the public cloud provider, but we wanted an added level of analysis and independent reporting, which Humans Not Robots delivers.

Dom Robinson
Founder, Greening of Streaming

Working with Humans Not Robots has been a great learning experience for our team. Their cutting-edge approach to spearheading cloud analytics for sustainability will not only enhance our operational efficiency but also significantly help align with our environmental goals. The team at HNR is exceptionally responsive and adaptable, making collaboration seamless and effective. Looking ahead, they have a promising roadmap, with innovative solutions that will clearly redefine industry standards.

Francois Polarczyk
Sustainability Director, Strategy & Business Development, Accedo

George Wright
Stream Lead, 5G-EMERGE and CEO of Broadcast Critical

Dom Robinson
Founder, Greening of Streaming

Working with Humans Not Robots has been a great learning experiences for our team. Their cutting-edge approach to spearheading cloud analytics for sustainability will not only enhance our operational efficiency but also significantly help align with our environmental goals. The team at HNR is exceptionally responsive and adaptable, making collaboration seamless and effective. Looking ahead, they have a promising roadmap, with innovative solutions that will clearly redefine industry standards.

Francois Polarczyk
Sustainability Director, Strategy & Business Development, Accedo

Insights

Humans Not Robots Brings Its Biggest Ever Presence to IBC2026

July 30, 2026

Pioneering provider will showcase its latest observability innovations for measuring the cost, carbon and value of technology operations.

Meet Humans Not Robots at IBC2026!

July 27, 2026

AI usage observability, QoI and Intelligence per Watt. We look forward to seeing you in September!

All Insights

Who we are?

Founded in Yorkshire in 2022, we are an award-winning, venture-backed company measuring what technology really costs, consumes and delivers. We are called Humans Not Robots because in a market racing to automate, we think the smartest technology keeps people in charge.