News: ECOFLOW Project Returns to IBC Accelerator

IBC, Amsterdam, 30th July 2025 - Global provider of video streaming software and services, Accedo and Humans Not Robots (HNR), a market-leading software provider specializing in reducing carbon emissions and costs from businesses' technology footprints, are once again supporting the ECOFLOW (Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows) project as part of this year’s IBC Accelerator Program. Following on from the success of last year, the second phase aims to establish standardized methods and models for measuring streaming's energy consumption and identify energy-saving opportunities throughout the technology supply chain.

The initial ECOFLOW project, which was led by Accedo and HNR, demonstrated proof-of-concept optimizations and highlighted the industry's state of play. Phase 2, championed by ITV, Channel 4, EBU, the IET and BT Media & Broadcast, aims to create actionable business cases and strategic alignment to make sustainability a core objective across the industry. Accedo and HNR have returned as leading participants, and are joined by Bouygues Telecom, Quanteec, Greening of Streaming and Bitmovin.

This year’s project aims to develop a digital twin to simulate and optimize streaming pipelines, enabling data-driven insights even in the absence of complete real-world data. It will also seek to engage with platform product teams to understand barriers and motivations for adopting energy-saving objectives.

François Polarczyk, Sustainability Director, Accedo, commented: “When we started the ECOFLOW project last year, we had ambitions to not only help the industry understand the impact of video streaming on the environment, but also helping reduce its carbon footprint. Despite our groundbreaking findings on end-user devices, last year was very much a proof-of-concept - particularly on the distribution side - whereas this year we are seeing some tangible momentum which will help get us a step closer to that goal.”

"Building on the foundation we established with last year’s ECOFLOW project, we’re committed to continuing this vital work alongside Accedo and our joint industry partners," said Kristan Bullett, CEO and Co-Founder of HNR. "Our mission has always been to help businesses adopt practices that are not only more sustainable, but also cost-effective. This next phase is about turning our previous progress into actionable solutions that benefit both businesses and the planet."

Find out more about ECOFLOW and this year’s ECOFLOW project, or visit the IBC Accelerator pod.

Accedo is exhibiting at IBC2025 from 12th to 15th September (booth 5.F80). To book a meeting or find out more, go to https://www.accedo.tv/event/ibc-2025.

HNR will also be present at the show, both at the Accelerator Zone in Hall 14 and the European Broadcasting Union (EBU) booth (10.D21). To book a meeting, visit https://www.humansnotrobots.com/.

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About Accedo

Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies - including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play - become more competitive. Our offerings range from no code video solutions to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind. Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world. Learn more at www.accedo.tv

Media Contact: Helen Weedon, Communications Manager, Accedo, helen.weedon@accedo.tv

About HNR

HNR is a trailblazing software provider that helps businesses reduce carbon emissions and costs from their technology footprint. Its flagship offering, HNR to ZERO, is an analytics platform that helps data-heavy companies optimise their technology operations to run a more sustainable and efficient business. The platform provides operational and financial observability across an organisation's digital infrastructure to measure and better understand its bottom line in terms of power usage, cost and time. With HNR to ZERO, businesses of all types and sizes gain actionable insights and forecasting data, helping them comply with sustainability reporting mandates and ESG governance. Learn more at www.humansnotrobots.com

Media Contact: Bea Alonso, Marketing & Communications Lead, HNR, bea@humansnotrobots.com