Meet Humans Not Robots at IBC2025!

At this year’s IBC, we will unveil innovations that redefine efficiency, sustainability, and cost savings in media technology.

Discover HNR to ZERO, our award-winning data observability platform, putting sustainability at the core of digital operations. Trusted by the ESA-backed 5G-EMERGE project, Greening of Streaming, and top European telcos, HNR to ZERO helps organisations meet sustainability goals while unlocking AI-driven optimisations.  

Ready to revolutionise your operations? Let’s talk!

We.Measure.Everything.  We’re transforming how purpose-driven data powers smarter decisions. By replacing cost-based estimates with purpose-rich data insights, we enable impactful sustainability strategies at every level.  

At IBC2025, we’ll showcase the latest HNR to ZERO innovations:

• Direct Power Measurement: Higher-frequency readings for data centers and home equipment, offering real-world usage insights.

• Scenario Modelling & Forecasting: Visualise projections with dynamic infographics and improved graphing tools for cost forecasting and impact comparisons.  

• Enhanced Enrichment & Apportionment: Accurately model costs to workflows based on real usage and behavior.  

• KPI Alignment: Prioritise key metrics like Watt or Dollar per Viewer Hour for smarter, business-driven decisions.  

HNR to ZERO is your data-powered platform for smarter cost and sustainability decisions. With precise power measurements and actionable insights, businesses can improve Quality of Impact (QoI) through analytics and smarter choices.  

‍Where You’ll Find Us:

• The Flint Green Line: Travel with us from London to Amsterdam in style on 12th September aboard a dedicated Eurostar carriage for IBC attendees. We’re proud sponsors! Book your ticket here.  

• ECOFLOW II: Visit us at the Accelerator Zone, Hall 14, Stand 14.A21, where ECOFLOW returns for its second year as part of the IBC Accelerator Program.  

• 5G-EMERGE with the EBU: Learn about HNR’s key role in the 5G-EMERGE project at the EBU’s Stand 10.D21, Hall 10.  

• Merapar Booth: You can meet us at Hall 5, Stand 5.A37, thanks to our partners at Merapar.  

Book Your Meeting Now

We look forward to seeing you at IBC2025!